Patients & Partnerships 2023
Language: ENG
About the project
Consent has long been a controversial and complex debate for pharma. While the industry has actively placed great emphasis on efforts to promote the patient voice as the heart of development efforts in recent years, the role and rights of patients in medical research have not always been so clear-cut.
Perhaps the most famous example of patient consent in healthcare is the extraordinary life of Henrietta Lacks and her family’s fight to reclaim her legacy. Following the historic settlement won by the Lacks estate earlier this year, we explore how one ordinary woman’s cells changed the course of medical research, and the implications for patient rights and the commercialisation of life-saving innovations.
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In this issue of Deep Dive, we take a look back at the storied history of the UK’s National Health Service to mark the organisation’s 75th anniversary, plus Lumanity’s Gagandeep Sawant and Lindsay Lare offer a simple framework to help guide companies along their journey of choosing the right omnichannel partner.
Getting the right treatment to the right patient at the right time is the backbone of market access. However, as with many things in life, the reality of achieving this goal is often far more complex than it is on paper.
