Houthoff Reputation Management Magazine

Sometimes all it takes is five minutes for a company to find itself in trouble. In a moment of carelessness, someone clicks on a link in a dubious email. A colleague whose integrity seemed beyond question proves to be dishonest. Or the media raises an outcry about some incident at a company, even if the incident has already been resolved. Sadly, these scenarios sound familiar to all of us.

As Warren Buffett aptly puts it: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that you’ll do things differently.”

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