Deepdive – Patients and Partnerships 2020

If there’s one silver lining from COVID-19, it’s that the pandemic has brought the need for patient-centric transformation into sharp relief – and it’s likely the industry will come out the other end with a better understanding of this than ever before.

As this issue’s title suggests, patient centricity is about more than just talking points and marketing strategies – it requires companies to truly listen to, engage with and partner with the people they serve, and in putting this month’s Deep Dive together it’s been great to see that so many pharma firms are now taking this to heart.